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ART DIRECTOR & Graphics
Client needed a fresh look to attract millennial crowd and young families. Created the logo/taglines "Hit the Club" and "Let's Play" and art directed a DIY photoshoot utilizing co-workers, volunteers, and collaborated with in-house photographers.
The campaign included billboards, metromover wrap, several print and digital ads, bus decals, mall banners and various other displays. The target goal of increasing business to the courses was actually surpassed and the campaign ended up wining a gold MARCOM Award for Integrated Marketing.
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