Branding & Graphics
Worked with the marketing team at PortMiami to create an icon and new tagline to accompany their existing type treatment. The challenge was to separate their brand from being perceived as only boutique. Hence the new "Global Gateway" tagline a nautical star/globe Icon was created to reflect the brands new direction.
In addition, several marketing collaterals including a cruise guide, multiple digital and print ads, puzzle cube, signage, and social media ads were created for the port with their fresh updated branding.